Author Archives: Kathleen Kendall-Tackett

Navigating Amazon.com’s Author Central

Author CentralAmazon.com has a feature on their site called Author Central. Whether you are an experienced or brand-new author, you will find a lot to like with this new feature. When someone pulls up the page with your books, he or she can click a link entitled, “More about the Author,” and up will pop more information about you.

There are several ways to gain access to Author Central. I found it when I typed my name into the search engine and it listed my books. Amazon had already established an Author Profile for me. Of course nothing had been added to it yet. But there was a page with all my books. Once I logged in and verified that I was Kathy Kendall-Tackett, I easily uploaded my biography and photo, which it showed along with my books.

The latest version of Author Central has some nice features. It allows you to link to an existing blog, through an RSS feed. Or if you do not have a blog, you can start one through their site. Blog posts appear within 24 hours of when you first post them. This feature has the potential of bringing a lot more traffic, and readers, to your blog.

Author Central also allows you upload a short video. It could be video of an interview, book signing, or a short clip related to your work. One downside is that the video must be on your hard drive. It will not link to Web site, such as YouTube.

If you think this service is only for seasoned authors, you will be pleasantly surprised. The examples they give on the main menu take you to pages of authors who probably have way less experience than you.

The only confusing things on this page are the links that offer to enroll your books in Kindle or make them eligible for Search Inside this Book. Kindle format involves electronic rights, which most authors do not own (they were probably included in the rights you transferred to the publisher with your publishing contract). I printed out all the materials about both features, and sure enough, in the fine print they tell you that you must own the electronic rights to be able to exercise these functions. If you do, then you are free to enroll them in both. But that is not going to be helpful for most authors.

Overall, Amazon Author Central is yet another way to get your work out before the reading public. To check it out, go to AuthorCentral.Amazon.com.

“And then We’ll Get on Oprah…” Don’t Sound Like an Amateur: Know Your Market

One of the best parts of my job as a publisher is talking with aspiring authors about their work. I love seeing book projects in the formative stage. And I love being able to guide them along the way until they are finished products. I do this a lot, and in some of the oddestContinue Reading

How to Select a Publisher

How do you find a publisher who is right for you? Naturally, we’d like to suggest that we are. But depending on the type of book you want to write, we may not be the best choice if your book is not a match to our list. Speaking more generally, your choice of publisher canContinue Reading

Writing for the Web

Writing for the Web is a great way for new authors to get started on their writing careers. Although the Internet has not replaced print media the way some expected, eventually we may see Web publications eclipse their print brethren. The Web is rapidly becoming the media of choice for the next generation and isContinue Reading

Using a Timeline to Increase the Readability of Your Story

When telling a story, you must also establish a timeline of events. What time period are you speaking about? Do all the events you report take place in a day, week, month or longer? Where your story begins and ends are the “bookends” of the story. You don’t necessarily have to follow events chronologically. InContinue Reading

Telling a Good Story: Using Narrative in Your Writing

As I described in Show, Don’t Tell, adding stories to writing will help you connect with audiences and bring your writing to life. I would now like to introduce you to some basic techniques of telling a good story using narrative nonfiction. Narrative nonfiction takes the techniques of fiction writers and applies them to nonfiction.Continue Reading

Who Do You Want to Tell Your Story? Using First-and Third-Person Narration

How should you tell a story? Do you want to tell the story as a first- person account? Or do you want to narrate the story from the viewpoint of a third party observing events? Your decision can have a significant impact on how that story sounds to your readers. Both are effective and powerful.Continue Reading

Add variety to the pace and rhythm of your story

Telling a good story is largely a matter of training your “ear.” What sounds good? What keeps a reader’s interest? These are fairly subjective aspects of writing and may not be easy to master all at once. But any effort you invest here will pay off in a more readable tale. There are some specificContinue Reading

Show, don’t tell: The power of a compelling story

 Storytelling is a powerful technique that can be used in all types of writing. Adding stories will help you connect with audiences and bring your writing to life. According to William Kilpatrick, in his book Psychological Seduction, stories are more likely than rational arguments to compel people to right a wrong or change aContinue Reading

Maximizing your creativity

One of the most useful classes I ever took was “The Psychology of Creativity.” The professor, Teresa Amabile, now at Harvard Business School, has spent most of her career researching creativity. You may think creativity is only relevant to “creative types,” such as artists or musicians. But creativity is highly important in all types ofContinue Reading